SIA/SOS Shootout Hockey Game Set to Kick Off SIA in Denver

Denver, Colorado (January 23, 2012) –Never Summer, 686, Snowboard Colorado, Zeal Optics, PBR and Monster Energy are proud to announce the fourth annual SIA/SOS Shootout is a go.  Set to go down on Wednesday January 30th, the game will kick off the SIA tradeshow in Denver, Colorado. The competitive hockey game benefiting SOS Outreach, will feature all kinds of snowboard and ski industry heads from the US and Canada, ready to square off before the show as well as a couple of NHL alumni.

Spectators are encouraged to attend, especially if they like great cold beer and good “beer league” hockey.  Attendance is free. Each team is made up of a max of 15 players plus goalies.  PBR is generously providing the brew and Monster is helping to kick it up a notch with the donation of your favorite energy drinks. A suggested donation of $2 per can for the spectators and $20/player goes straight to SOS Outreach.  There will also be a silent auction with items donated from the participants, sponsors and local businesses.

Last year we had NHL Alumni Scott Parker participating and he’s skating again. Scott just signed on former Colorado Avalanche and Washington Capital defenseman Rick Berry, and we anticipate getting 1 or 2  other former pro’s on the roster before the puck drops. Don’t miss out on the chance to smash your favorite rep, shop employee or industry vet into the boards while dangling your way to the net.  The Shootout will take place at the Foothills Ice Arena in Lakewood, Colorado at 8:45 PM.  Don’t have a car?  A shuttle between convention center and rink will be ready. The My Frends/Zeal Optics party shuttle will leave from the Blue Bear in front of the convention center about 7:45 PM and again at 8:30 on the 25^th to take players and spectators to the rink. There are a handful of roster spots left so if you want to play please email gags@neversummer.com

Here’s the details:

What: The SIA/SOS Shootout hockey game

When:  Weds. January 30th, 2013     8:45PM – 10:15PM

Who: 32 hardcore hockey players from the industry & NHL, and some crazy spectators

Where:

Foothills Ice Arena

2250 S Old Kipling

Lakewood, CO

About SOS:  SOS Outreach engages underserved youth in winter and outdoor sports-based education programs. The program revolves around a core value curriculum that stresses Courage, Discipline, Integrity, Wisdom and Compassion. Adult mentor relationships are central to the programs and have resulted in SOS youth participants building strong morals, self-esteem and interpersonal skills.  www.sosoutreach.org

For media inquiries, please contact:

Mike Gagliardi

Never Summer Industries

303-320-1813 x 19

gags@neversummer.com